In 2015, the Federal Trade Commission released their new rules for Disclosure Compliance. These rules are set in place to ensure that readers or viewers of web media (blogs, Youtube videos, etc.) know if the blogger/presenter is sponsored, endorsed, or partnered with a different company. In blog terms, the readers need to know if the blogger is making money by sharing a link or product.
What are affiliate links?
Purchases are made on external affiliate company websites: Amazon and/or other companies pay me David Punter a small commission or other compensation for promoting their website or products through their affiliate program.
The cost to you is the same regardless of whether you use the links I provide or go to the selling sites directly. You are not required to follow these links, however, if you choose to do so, I appreciate the gesture and thank you.
I use two main types of affiliate programs:
1. Amazon affiliate links.
I, David Punter am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties including, but not limited to, amazon.com. Amazon offers a small commission on products sold through their affiliate links.
If I link to an Amazon product (with a special code for affiliates embedded in the link), and you the reader places an item in their “shopping cart” through that link within 24 hours of clicking the link, I get a small percentage of the sale. Amazon links are not “pay per click.” If you click on the product link and stay around Amazon and purchase something else, however, I will get a commission on that sale.
2. Product affiliate links.
These affiliate links work the same way: if you click the link and buy the product, then I get a percentage of the sale or some other type of compensation. Things like e-book bundles, e-courses, and online packages are usually affiliate links, as well. Again, prices are not different if you use these affiliate links. You will not pay more by clicking through to the link. These links are not “pay per click”, unless otherwise denoted.
What about sponsored content?
I do not write sponsored posts. I want to bring you real, unbiased information. However, if a post is sponsored by a company and it is a paid sponsorship, I will disclose this clearly at the beginning of the post.